Position Summary
Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities, and developing and updating sales plans to increase assigned area(s) sales and profitability.
Essential Job Functions
- Coordinates, develops, and implements strategies for Category, Trade, and Shopper initiatives for assigned area(s) (20%).
- Develops department and category insights to deliver greater share of promotion, distribution, and shelving (20%).
- Analyzes new growth opportunities by category and recommends new business opportunities (20%).
- Evaluates and measures campaign results; recommends changes to strategy (15%).
- Conducts promotional performance analysis; prepares sales and financial reports (10%).
- Creates and delivers comprehensive category reviews and executes category initiatives with clients in collaboration with stakeholders including, but not limited to, Revenue Management, Category Management, and Field Sales teams (10%).
- Implements Trade Marketing strategies; tracks budget, communicates results, and makes recommendations to stakeholders (5%).
- Other duties as assigned.
Minimum Qualifications
- Bachelor’s Degree in Business, Finance, Marketing, or related field, or equivalent work experience.
- Three (3) years of trade marketing, brand management, or related experience.
License/Certifications
Preferred Qualifications
- MBA
- One year broker or sales analyst role experience
- Bilingual in English and Spanish
- Prior experience of planning and managing P&L
- Database management experience in SQL, ACCESS, or similar
- Consumer Packaged Goods experience
Knowledge, Skills & Abilities (KSAs)
- Working knowledge of category management processes and applications
- Experience in SAP, BW Analyzer, and High Jump
- Working knowledge of consumption databases such as Nielsen
- Strong business and financial knowledge with business analytics skills and the ability to plan, track, and evaluate trade management
- Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
- Ability to communicate across all levels of the organization, present complex ideas concisely, and clearly articulate ideas verbally and in writing
- Strong troubleshooting and problem resolution skills
- Proficient in Microsoft Office, including Word, Access, and PowerPoint; advanced skills in Excel, including data analysis, pivot tables, and complex graphs
- Ability to build professional relationships with Trade Marketing and cross-functional teams while facilitating a collaborative environment
- Ability to work within a matrix organization
Environmental/Working Conditions
- Able to travel up to 10% of the time
Physical Requirements
- Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing
- Frequent use of eye, hand, and finger coordination enabling the use of office machinery
- Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone