Marketing Data Analyst

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated Team of about 50 employees and a strong growth trajectory, we’re building a company—and a culture—grounded in performance, integrity, and continuous improvement.

TRUWERK is searching for a Marketing Data Analyst in Denver, CO to support the full TRUEWERK Team, with primary focus on Marketing, by owning measurement across brand, performance media, and organic channels. This role is responsible for accurate, scalable tracking of key outcomes ranging from engagement and ROAS to brand lift, incrementality, and new customer acquisition.

In this role, you’ll serve as a steward of data quality and a driver of insights that improve the efficacy and impact of marketing initiatives. This individual helps maintain reliable reporting systems while translating data into actionable learnings that inform decision-making across the business.

Our ideal candidate brings exceptional attention to detail and a strong commitment to data accuracy, with a proven track record of managing complex datasets and maintaining disciplined data hygiene practices. You have a strong understanding of advanced analytics and marketing measurement methodologies, and you love connecting analytical and statistical insights to real business and advertising outcomes. Most importantly, you’re able to communicate complex information simply, clearly, and accurately—ensuring stakeholders can confidently act on the insights you deliver.

• Core Areas of Responsibility

  • Data collection, hygiene, and maintenance
  • Performance tracking and trend analysis
  • Reporting development and management
  • Budget and spend tracking
  • Forecasting and scenario modeling

ROLE & RESPONSIBILITIES

Data & Reporting Management

• Own the day-to-day maintenance, QA, and continuous improvement of dashboards and reporting systems supporting direct response and brand measurement initiatives
• Ensure accuracy, consistency, and integrity of marketing data across platforms and reporting environments
• Partner with data engineering and publisher platform teams to develop, test, deploy and troubleshoot site and ad instrumentation reporting and forecasting tools like API connections and site pixels.
• Evaluate, recommend, and implement tracking methodologies and measurement technologies to support performance analysis

Performance Measurement & Analysis

• Track and analyze campaign performance across brand, performance media, and organic channels.
• Monitor performance trends across channels, audiences, and platforms and flag opportunities and risks.
• Identify and resolve attribution and tracking issues and keep apprised of the current state of audience and platform measurement.
• Operate as the subject matter expert on evolving attribution methodologies, best practices and environmental factors.
• Measure offline media performance using appropriate tracking tools and third-party partners. (brand studies, etc).
• Propose, configure, and support the execution of incrementality and lift testing, including measurement and results analysis across digital and offline channels.
• Build ad hoc forecasting and  models to support media performance evaluation and forecasting.

Business Support & Cross-Functional Collaboration

• Support paid and organic social, shopping, and off-platform measurement initiatives
• Conduct ad hoc analyses to inform strategic decisions across Marketing and the broader TRUEWERK Team
• Serve as a thought partner to stakeholders, clearly communicating findings and implications to support data-informed decision-making

Must-have

• 5+ years of experience as a dedicated marketing or media analyst ideally within a digital direct-response media agency environment
• Advanced experience with PowerBI, Tableau, or a comparable BI/data visualization platform
• Advanced SQL proficiency and expert-level Excel or Google Sheets skills, with demonstrated ability to independently extract, structure, and analyze large datasets
• Practical, hands-on experience implementing marketing measurement technologies, including API calls, site pixels, GA4, Google Ads (Search/Shopping), Meta, and ideally Shopify
• Experience measuring offline media using tracking tools and third-party partners
• Strong understanding of how brand media measurement differs from digital and direct response measurement
• Experience building analytical solutions for media performance evaluation

Preferred

• Experience designing and measuring the impact of channel incrementality tests
• Demonstrated experience using AI agents to generate stable, reliable, accurate improvements in both report automation and insights gathering
• Familiarity with advanced measurement tools such as Looker and Triple Whale
• Experience working with media mix modeling outputs (as a user and interpreter, not necessarily as a model builder)
• Experience working with data warehouse environments and marketing data integrations

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid life and AD&D insurance
• Employer-paid short-term & long-term disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly hybrid-work stipend
• Professional development reimbursement program
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!

Salary Range: $80,000 — $90,000 base salary + bonus

Applications for this role are expected to be accepted through February 27, 2026

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.